Content Infrastructure — Self-Assessment
Is your content built for a buying group — or a single evaluator?
Most content plans get built around a reader. But B2B deals close when every seat at the table gets what it needs — the economic buyer, the technical evaluator, the person who has to defend the decision to their own boss.
You'll see where your table is covered and where it isn't, seat by seat.
Seat 1
Before we start
Who’s usually at the table in your deals?
Uncheck anything that doesn’t apply to how you sell. Add anything that’s missing. We’ll only ask you about the seats you keep.
covered
partial
gap